Coles makes his presence felt

Apr 18 2019


Wallem has updated its corporate identity to mark the beginning of a profound shift in its service offering, the shipmanagement company said.

This will harness the latest technology to improve asset management transparency and efficiency in a programme intended to transform the relationship between owners and their ships.

 

To support the maritime industry as it undergoes a structural transition, Wallem is changing, and so is its brand.

 

The new strategy is built on three fundamental values: supporting quality through safety; transparency through technology; and service through support. Combined, these principles will enable Wallem to enhance its current offerings, including safety management and compliance, crewing, training, asset and commercial management, and ship agency, among others. They will also provide momentum for the introduction of new services required by vessel owners, such as technology consultancy, the shipmanagement company said.

 

Wallem CEO, Frank Coles said that he believed a lack of transparency is inhibiting collaboration and preventing owners from making the most of their vessels. “Giving owners a clearer view of fleet performance and operational status paves the way for building a more constructive relationship. Wallem has an opportunity to grow by taking the initiative in tackling the shortcomings of the traditional model,” he said.

 

Coles added, “The new business model with technology also means that transparency is also needed in the new model in terms of business ethics and transactions for gaining business. This is not only about clarity of the operations but how you get the business in the first place!”

 

Clarity is key to making better decisions and ultimately improving performance, according to Coles. It will help at fleet-level by maximising asset utilisation, at a vessel-level by helping individual ships run at peak operational capacity, and at an owner-level by helping them address ever more stringent regulatory requirements and get to grips with emerging trends, such as digitalisation.

 

“We want to be consultative experts and provide world-class support to owners as they grapple with industry-wide challenges, such as IMO’s sulfur cap and the menace of cyber-threats, whilst maintaining a competitive edge in an increasingly tight market,” Coles stressed. “These are the issues shipping is contending with as we head into the 2020s and the current approach to shipmanagement just isn’t compatible. By identifying what matters, our new vision sets us on a path to fix that disconnect once and for all.”

 

With Wallem also positioning itself for growth, the combination of transparency and technology is conducive to delivering a consistently high level of customer service around the globe.

 

Coles emphasised. “There is no industry inherently more global in nature than shipping. In today’s interconnected world – both technologically and economically – there is no justification for regional variations in how owners are supported.”

 



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