The company will drop the EMS prefix, which goes back to the 2006 acquisition of Eitzen Marine Services and will now operate under the name - Seven Seas.
The new logo and identity were unveiled at IMPA in London, where Seven Seas was the title sponsor of the event.
Seven Seas’ CEO Lars Rosenkrands, said: “Our new corporate identity reflects the changes we’ve been making to the company over the past year and is in line with what our customers are asking for. We are pursuing a strategy to deliver concierge-like services to our customers and position Seven Seas as the most innovative, agile, solutions-driven concierge in the maritime industry.
“The brand is built around our new wave logo, which is not only symbolic of the maritime industry, but also displays elements of the Yin and Yang philosophy, representing the interconnected world in which we operate. Our new tagline, ‘Keeps you Sailing’, is the guiding theme for the new direction the company is moving towards, which is built on supporting customers through a suite of integrated maritime solutions, allowing them to focus on the things that matter – running their business.
“Seven Seas is committed to changing the way that buyers and suppliers do business with each other – reducing transaction costs and ensuring that the maritime supply chain operates with complete transparency. This, combined with a broader suite of products and services across an expanded global network, creates solutions that deliver value to all participants by taking the unnecessary costs out of the supply chain. The Seven Seas brand promise is to be the ‘concierge of the ports’ - the preferred and trusted supply partner capable of arranging anything, anytime and anywhere, on time and within budget.”
As part of its new structure, Seven Seas, has separated its portfolio of products and services into five distinct business units.
The five new umbrella divisions are:
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Seven Seas ship supply.
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Seven Seas marine spares.
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Stromme, cleaning solutions, the company’s cargo hold and vessel cleaning division.
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Wave Shipping, which adds port agency services to Seven Seas’ portfolio.
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Cubisol, Maritime IT Solutions.
Rosenkrands explained: “The consolidation of Seven Seas’ range of new and existing products and services into five distinct business units creates a more simplified, dedicated structure from which we can better serve our customers. Essentially, this more customer-focused structure provides for greater agility in responding swiftly to our customers’ supply chain requirements. We see agility as a very strong differentiator in an often dynamic, complex and highly competitive marketplace.”
Referring to the addition of maritime IT and port agency solutions to Seven Seas’ existing portfolio, Rosenkrands said that the introduction of these new services is “demonstrative of our commitment to providing full service capability.
“Offering a full suite of innovative port agency solutions, we see Wave Shipping as an inspiring, game-changing business unit that is already bringing disruptive improvements to port agency services. There are exciting synergies between the ship supply and port agency sectors, which we are working on optimising as integrated solutions in order to deliver on our mission to provide a higher level of control, transparency and consistency in serving our customers and partners within the maritime industry.
“All our services will be underpinned by Cubisol – our maritime IT solutions business. This new business stream will be the backbone to all our customers’ shipping solutions, providing qualified decision support, enhanced communications and supply chain integration, with a focus on reducing the total cost of operations.
“The Marine Spares division, which has operated from Germany to serve primarily the European market, will now be expanded globally with a network of technical experts in key countries. We have also appointed a new Managing Director for the Stromme business unit, Graham Hunter, who will lead the expansion of the cargo hold and vessel cleaning division into new market areas.”