Developed by WSS’ Marine Products division, the FRED integrated platform enables customers to securely access their transaction information, including invoices, delivery notes, the order history and view the current delivery status of their orders.
It also allows customers to retrieve certificates for products, such as ropes, along with providing an instant overview of which cylinders they have on board, and where.
The numerous calls and emails, typically required to track current orders, chase down invoices, retrieve certificates, or get transaction overviews, will become a thing of the past, WSS claimed. Slashing the time and effort needed to minutes.
Nakul Malhotra, WSS Vice President, Technical Solutions & Marketing, said, “Whether it’s online banking, or e-commerce, as consumers we take for granted that we can access our account details, or ordering information anywhere, anytime with just a few keystrokes. But shipping, as an industry is typically slower to realise and effectively harness the power of new technologies. We’re focused on changing that, and especially when it can totally transform our customers’ experiences and interactions.”
In addition to transactional data, FRED has alert settings relating to order status, or usage such as, highlighting when cylinder assets have been on board for extended periods. Designed to be personalised, FRED also features 24/7 support, via a dedicated rope selector tool and voice-activated Chatbot.
Malhotra added, “The foundation for co-creating value-driving applications and easy to use tools FRED eliminates real pain points with the current transaction mechanisms in our business and the wider industry.”
Currently available as a limited release, FRED’s development is constant, with the next generation of Waterproof, WSS’ water treatment logging and reporting tool, and a host of other applications and tools in the pipeline.
He said, “FRED was developed as a direct response to customer feedback and it cures an established and totally avoidable pain point. Transactional data on demand frees up an enormous amount of time. But more importantly it allows us to provide customers invaluable insight into specific needs and create efficiencies related to the pre-purchase/purchase and post purchase processes for the management of marine products for customers. It’s a massive leap forward for us, our customers and the industry.”